Redesigning an eCommerce site as bold as the company.

Cloud Defensive

Web Design
August 2007

Cloud Defensive Website

  • Brand Strategy
  • UI/UX Strategy
  • Web Design
  • Web Development
  • Content Development
  • Photography
  • Art Direction

Optimizing an optimization company.

Cloud Defensive is a young but bold company in the firearms industry. Their aim is to escape the long-time paradigms that have existed in their industry. They do this by looking at what exists in their industry and make it better.

When they approached us they had an existing eCommerce platform and shop. But it didn’t live up to their optimize and make it better mantra. Their company has deep social media roots primarily through Instagram. Their online experience needed to meet this audience needs. This meant all new content needed to be generated.

We lead in the direction of a new photography library for their entire product line. The new content helped communicate with their audience in a way that made Cloud’s products stand out visually.

We streamlined their entire shopping experience leading to quicker and easier add to cart to checkout ratios. This lead to greater conversion rates day one. Being a new company with new ideas, they needed a platform that allowed them to grow. We developed the site so new products could be added effortlessly. We created re-usable components that could be modified and applied to new products or used as is. This gives them the ability to maintain an agile eCommerce shopping platform down the road.

Cloud Defensive COR Web Page
Cloud Defensive LCS Web Page
Cloud Defensive Web Design Mobile
Cloud Defensive OWL Web Page
Cloud Defensive ATB Web Page